13:54
genuis
In 'The circles (no more strangers)' Seth Godin writes "It's so tempting to seek out more strangers." He makes the point that trying to reach strangers is expensive and you may very well upset your true fans. He uses an excellent graphic (shown to the right here) to illustrate his point that delighting and overwhelming your true fans is a better strategy than chasing after strangers.Many business people and professionals give in to this temptation and concentrate their marketing efforts on strangers. Building word of mouth from the people they already know can be neglected and their behaviour in networking can be similar. Their networking is all about finding and connecting directly with the people they don't know.
